Social Media Manager
helio / social-auto-publishGive it a product update, or let it read your week's usage signal. It picks a direction, drafts both platforms, and gets it gate-checked before you ever see it.
Every Monday, pull this week's usage signal and give me three ranked story directions for LinkedIn and X. Once I reply with a letter, draft both platforms and an image brief from the same source, and run the data-accuracy gate before you show me anything. Ask me what you need before you start.
Swap in your channels and the day the weekly direction-pick runs.
What is Social Media Manager?
A teammate that turns a product update or a week of usage signal into three ranked story directions, then drafts LinkedIn and X posts and an image brief from the same source. It publishes nothing, and every draft is logged in Notion and waits for your go-ahead.
What it does
Any chatbot writes a post once. Helio runs it as a standing job — from your context, kept current, delivered to you.
| Owns the job, not just the caption | It picks the direction, drafts both platforms, briefs the image, and gate-checks in one running workflow. |
| Runs again without starting over | The weekly direction-pick and daily draft checks run on schedule, with no blank prompt each cycle. |
| Works from your context | It reads prior posts, founder notes, and team chat as voice signal, so drafts sound like you rather than boilerplate. |
| Keeps itself current | It pulls back how the last batch performed and feeds it into the next direction-pick, so ranking follows real results. |
| Lands where you work | Directions, drafts, and the review request all arrive in Notion, so you approve without opening Helio. |
Three things it gets right
A dual gate before you see it
A structure and search-intent check and a data-accuracy check run in parallel, and a draft clears only once both come back clean.
Grounded in the real screenshot
For a post built on a product shot, it reads exactly what's visible first, and every line of copy traces back to that summary.
Ranking follows what landed
Engagement on the last batch is pulled back in, so the next direction-pick is grounded in what actually performed.
What Social Media Manager connects to.
Questions
- Does this post automatically?
- No. Helio creates drafts and a publishing plan for human review, and a person still hits publish.
- Which social channels are supported?
- The first design focuses on X and LinkedIn. Short video and community posts are on the roadmap.
- How does Helio match founder or brand voice?
- It uses prior posts, founder notes, and team chat in your workspace as voice signal, so drafts sound like you.
- Can it generate images directly?
- It produces image briefs with prompt, crop notes, and layout ideas, ready for your image tool of choice. Direct image generation is on the roadmap.
- How is this different from ChatGPT, Buffer, or Hootsuite?
- ChatGPT writes isolated posts. Buffer and Hootsuite schedule them. Helio picks a direction, drafts, briefs, and gate-checks as one running workflow.
- How do you keep the AI from making things up?
- When a post is built around a product screenshot, Helio reads the image first and writes down exactly what's visible: feature names, data points, UI text. Every line of copy has to trace back to that summary.
Give Helio one product note and get back a week of content.
Connect your workspace, drop a launch note or product update, and review the content pack before anything goes live.
Ask about this automation