Social Media Auto-Publish
helio / social-auto-publishGive Helio a product update, or let it read your week's usage signal — your AI teammate picks a direction, drafts both platforms, and gets it gate-checked before you ever see it.
A product update, a scheduled daily check, or a weekly direction pick
LinkedIn + Twitter versions, plus an image brief, from the same source material
The structure/search check and the data-accuracy check both come back clean
What is Social Media Auto-Publish?
- ·Picks a direction when nothing's been decided: Pulls this week's real usage signal into three ranked story options, each with an audience, angle, and data backing.
- ·Drafts on every trigger: A product update, a daily content check, or a picked direction — all produce a LinkedIn + Twitter draft from the same source.
- ·Never invents what's on screen: Reads a product screenshot's literal content first; every claim in the copy has to trace back to something visible.
- ·Builds the image brief, not the image: Layout, crop notes, and a template reference — ready for your design tool of choice.
- ·Gate-checks before it reaches you: One pass for structure and search intent, one for data accuracy — both run in parallel, both must pass.
- ·Never publishes on its own: Every draft is logged and queued for a human go-ahead.
- ·Closes the loop with real engagement: Pulls back how the last batch of posts actually performed, so the next direction-pick is grounded in what landed, not just product usage signal.
What does Social Media Auto-Publish produce?
| 📝LinkedIn + Twitter drafts | Hook, proof points, and CTA, matched across both platforms from the same source. |
| 🎯Three ranked directions | Audience, angle, and data backing — pick a letter, get the full draft. |
| 🖼️Image brief | Layout, crop notes, and template reference — not a finished image. |
| ✅Screenshot-grounded copy | Every claim traced back to what's literally visible in the shot. |
| 🚦Dual gate clearance | Structure/search check and data-accuracy check, both required. |
| 📋Notion log + review ping | Every draft filed and flagged for review before anything goes out. |
| 📈Post-performance recap | How the last batch actually landed, fed forward into the next direction-pick. |
Nothing publishes itself — every draft waits for your review. See exactly how it runs, step by step, below.
The SOP, step by step.
- 01
Catch the trigger
A product update lands in the channel, or the weekly direction-pick runs on schedule.
- 02
Pick a direction when nothing's decided
Pull this week's usage signal, drop anything with a shaky trend, draft three ranked story directions, and wait for a single-letter reply.
- 03
Ground the draft in the real screenshot
If the post is built around a product shot, read exactly what's visible first — feature names, data, UI text — before writing a line of copy.
- 04
Draft both platforms
LinkedIn (hook, proof points, CTA) and Twitter (thread format), from the same source material.
- 05
Build the image brief
Layout, crop notes, and a template reference — not a finished image.
- 06
Run the dual quality gate
A structure/search-intent check and a data-accuracy check run in parallel. A draft only clears once both come back clean.
- 07
Log it and ask for review
A Notion entry and a review request, ready before you ever see it. Nothing publishes without your go-ahead.
- 08
Track what happened after it published
Engagement on the last batch of posts gets pulled back in, so next week's direction-pick is grounded in what actually landed, not just product signal.
What it produces, in practice.
Illustrative example generated for this page — actual output depends on your real product signal and past posts.
🎯 Weekly Direction Pick
Sample · illustrative3 ranked directions drafted from this week's usage signal — reply with a letter to get the full draft.
- A. A new workflow feature is seeing strong week-1 adoption — angle: "here's what builders are doing with it"
- B. A customer quote from this week's feedback — angle: social proof
- C. A behind-the-scenes look at how the AI team shipped a fix — angle: process transparency
Last batch's performance: the "behind-the-scenes" angle from two weeks ago outperformed the feature-announcement angle by a wide margin — factored into this week's ranking.
All drafts wait in Notion for review — nothing publishes until you approve.
Helio vs. ChatGPT, Buffer, and Hootsuite.
| Feature | Helio | ChatGPT | Buffer | Hootsuite |
|---|---|---|---|---|
| Main job | Pick a direction, draft, and gate-check | One-off copy | Scheduling | Scheduling suite |
| Context | Product signal, team memory, prior posts | Prompt context | Calendar context | Social calendar context |
| Output | Gate-checked, campaign-ready pack | Draft text | Post queue | Post calendar |
Watch Social Writer set up a new automation.
Questions
- Does this post automatically?
- No. Helio creates drafts and a publishing plan for human review; a person still hits publish.
- Which social channels are supported?
- The first design focuses on X and LinkedIn. Short video and community posts are on the roadmap.
- Is this a social media template library?
- No. The point is a repeatable GTM workflow run by an AI teammate, not reusable templates.
- How does Helio match founder or brand voice?
- It uses prior posts, founder notes, and team chat in your workspace as voice signal — not generic brand boilerplate.
- Can it generate images directly?
- It produces image briefs — prompt, crop notes, and layout ideas — ready for your image tool of choice. Direct image generation is on the roadmap.
- How is this different from ChatGPT, Buffer, or Hootsuite?
- ChatGPT writes isolated posts. Buffer and Hootsuite schedule them. Helio picks a direction, drafts, briefs, and gate-checks — a full workflow run as a teammate.
- How do you keep the AI from making things up?
- When a post is built around a product screenshot, Helio reads the image first and writes down exactly what's visible — feature names, data points, UI text. Every line of copy has to trace back to that summary. Nothing about the shot gets invented to sound more impressive.
Give Helio one product note and get back a week of content.
Connect your workspace, drop a launch note or product update, and review the content pack before anything goes live.
Ask about this automation