Google Ads Manager
helio / google-adsGive it an account and a goal. Your AI teammate reads every campaign, ad group, and keyword, ties spend to real conversions, paces the budget and pauses losers with your approval, and reports what changed every week.
Watch our Google Ads account against a $3k monthly budget. Goal is signups from North America founders. Review campaign, ad-group, and keyword performance weekly, tie spend to the conversions in PostHog, flag wasted search terms, and propose budget and pause changes for my approval. Ask me what you need before you start.
Swap in your budget, goal, and target market.
What is Google Ads Manager?
It runs a Google Ads account as a standing job: weekly reads of campaign, ad-group, keyword, and search-term performance, spend tied to the conversions PostHog or GA recorded, and a report of what changed. It proposes budget and pause changes for your approval — it steers the account rather than rebuilding it — and will not spend beyond the monthly cap you set.
What it does
Any chatbot audits an account once. Helio watches yours as a standing job — from your context, kept current, delivered to you.
| Owns the watch, not a one-off audit | It reads campaign, ad-group, and keyword performance weekly, flags what is wasting spend, and reports the result. |
| Runs again without starting over | Once saved, the weekly review runs on a schedule against the same account and conversion goal. |
| Works from your context | It reads the Google Ads account for spend and clicks and PostHog or GA for the conversions those clicks drove. |
| Keeps itself current | It tracks CPC and conversion-rate shifts and keeps a long-term memory of which keywords and ads paid off. |
| Lands where you work | The weekly report and its proposed changes arrive in Slack, Lark, or email. |
Three things it gets right
Spend tied to conversions
It ranks keywords by the signups they produce, not clicks, and flags the ones burning budget on clicks that never convert.
A cap it won't cross
It paces spend under the monthly budget you set and asks before every budget or pause change it applies.
Wasted spend audited weekly
Every week it names the search terms and ad groups that spent without converting, week over week.
What Google Ads Manager connects to.
Questions
- Does it spend money without asking?
- No. It paces spend under the monthly cap you set and proposes budget and pause changes for your approval. It won't push past the cap on its own.
- How is this different from Google's own automated campaigns?
- Google's automation optimizes inside its own black box against the signals it chooses. This reads your PostHog or GA conversions, shows you every search term and ad group it flagged and why, and keeps a memory of what worked across weeks.
- Can it manage multiple markets?
- Yes. It tracks each market's campaigns against their own budgets and goals, and reports each market's conversion result on its own line.
- What does it hand back each week?
- A report of what changed and what it proposes — campaigns paused, budgets repaced, wasted search terms called out — plus the conversion and cost read behind each call, delivered to Slack, Lark, or email.
Put your Google Ads account under weekly review.
Give Helio the account and the goal — it reads performance, ties spend to real conversions, and paces budgets and pauses losers with your approval, every week.
Ask about this automation