Competitive Analysis
helio / competitive-analysisList your competitors and what to compare. Your AI teammate builds the comparison table, then checks each competitor's site weekly and tells you the moment something changes.
Track these four competitors: [their sites]. Lock a baseline comparison table, then run a daily diff on their pricing, homepage, and feature pages and send me a same-day alert the moment one changes, with the before, the after, and a link. Ask me what you need before you start.
Swap in your competitor list and the pages that matter to you.
What is Competitive Analysis?
A teammate that builds a competitor comparison table, then rechecks each site on a schedule and reports what moved against the saved baseline. It labels a stated price change and an inferred strategy shift differently, and leaves the positioning call to you.
What it does
Any chatbot compares competitors once. Helio runs it as a standing job — from your context, kept current, delivered to you.
| Owns the job, not just the table | It builds the baseline, then owns the recheck, so a competitor's move surfaces without anyone remembering to look. |
| Runs again without starting over | The watchlist is saved. Each scheduled check diffs against last week's baseline instead of rebuilding the table. |
| Works from your context | It checks each competitor's real site and pricing page through the browser, into the Notion table your team already reads. |
| Keeps itself current | Add a competitor or a new dimension and it folds it into the same watchlist, no re-teaching the setup. |
| Lands where you work | The change alert arrives in Slack, Lark, or email the week it lands. You don't open Helio to see it. |
Three things it gets right
A weekly delta, not a re-read
You see what moved since last week, called out against the saved baseline, not the full comparison table again.
Official kept apart from inferred
A stated price change carries a page link or screenshot; an inferred strategy shift is labeled as your teammate's own read.
Caught the week it lands
A pricing, feature, or positioning change is flagged the week it happens, with evidence, not noticed a quarter later.
What Competitive Analysis connects to.
Questions
- Can it actually catch a competitor's pricing page changing?
- Yes — the weekly check rechecks each competitor's key pages directly and diffs them against last week's baseline, flagging anything that moved rather than waiting for someone to notice by hand.
- Does it just report rumors as competitor moves?
- No. Reported changes are labeled official (with a page link or screenshot) or inferred (with the reasoning stated) — it doesn't fold an unverified rumor into the comparison table as fact.
- Can I track a lot of competitors at once?
- Yes — the competitor list and comparison dimensions are yours to define, and one weekly check covers everyone on the list, all updating the same table.
- What if I only care about one competitor's pricing, not everything?
- Scope it however you like — track pricing only, one specific competitor, or the full set of dimensions across everyone. The comparison table reflects whatever you defined.
Know the moment a competitor moves.
Give Helio your competitor list — it builds the comparison table and checks weekly for what changed.
Ask about this automation