Competitive Analysis
helio / competitive-analysisList your competitors and what to compare. Your AI teammate builds the comparison table, then checks each competitor's site weekly and tells you the moment something changes.
What is Competitive Analysis?
- ·Builds the comparison table you can point at: Each competitor's site and pricing checked directly, structured across the dimensions you define — not a vibes-based ranking.
- ·Watches every competitor on a schedule, not just once: A weekly recheck of each competitor's key pages, diffed against last week's baseline.
- ·Reports the delta, not a full re-read: You see what changed since last time, called out clearly — not the whole comparison table again.
- ·Separates fact from inference: A stated price change and an inferred strategy shift are labeled differently, so you know what to trust outright.
What does Competitive Analysis produce?
| 📋Competitor comparison table | Structured across your defined dimensions — features, pricing, audience, channels. |
| 🔄Weekly change diff | What moved since the last check, reported against the baseline. |
| 🚩Change alert | Pushed the same week a pricing, feature, or positioning change lands. |
| 🏷️Official vs. inferred label | Stated facts kept distinct from your AI teammate's own read. |
The SOP, step by step.
- 01
List competitors and dimensions
Who to track, and what to compare them on.
- 02
Research each one
Sites, pricing pages, and product pages, checked directly.
- 03
Build the comparison table
A structured table across your defined dimensions.
- 04
Save as the baseline
The anchor point every future change gets measured against.
- 05
Recheck key pages
The same pages the baseline was built from, on a schedule.
- 06
Diff against last week
What's different since the last check, not a full re-read.
- 07
Flag the change
Who moved, what changed, with a link or screenshot as evidence.
- 08
Label official vs. inferred
What a competitor stated directly versus what your AI teammate concluded.
What it produces, in practice.
Illustrative example generated for this page — actual output depends on your real data.
🔭 Weekly Competitor Check · 2 Changes, 1 Worth a Look
Sample · illustrative| Competitor | Change | Vs. last week | Source |
|---|---|---|---|
| Competitor B | Added a "Team" pricing tier | Previously individual/enterprise only | ⚠️ Official (pricing page) |
| Competitor A | Homepage headline now leads with "automation" | Previously led with "chat" | ✅ Official (screenshot) |
| Competitor C | No change | — | — |
Worth a look: Competitor B's new team tier suggests a push toward multi-seat accounts — worth revisiting our own differentiation there.
Comparison table updated: the new tier row has been added to the Notion baseline.
Next scheduled check: next Tuesday.
Watch Competitive Analyst set up a new automation.
What Competitive Analysis connects to.
Browser
ConnectedChecks competitor sites, pricing pages, and product pages directly.
Notion
ConnectedKeeps the comparison table as the living baseline.
Questions
- Can it actually catch a competitor's pricing page changing?
- Yes — the weekly check rechecks each competitor's key pages directly and diffs them against last week's baseline, flagging anything that moved rather than waiting for someone to notice by hand.
- Does it just report rumors as competitor moves?
- No. Reported changes are labeled official (with a page link or screenshot) or inferred (with the reasoning stated) — it doesn't fold an unverified rumor into the comparison table as fact.
- Can I track a lot of competitors at once?
- Yes — the competitor list and comparison dimensions are yours to define, and one weekly check covers everyone on the list, all updating the same table.
- What if I only care about one competitor's pricing, not everything?
- Scope it however you like — track pricing only, one specific competitor, or the full set of dimensions across everyone. The comparison table reflects whatever you defined.
Know the moment a competitor moves.
Give Helio your competitor list — it builds the comparison table and checks weekly for what changed.
Ask about this automation