Campaign Brief
helio / campaign-planningGive it the goal, audience, and budget window. Your AI team plans the campaign in phases, produces the launch materials, tracks daily progress while it runs, and recaps real ROI by channel after it ends.
Plan our product-launch campaign: goal is 500 signups over a one-week window, audience is early-stage founders, budget is $5k across X, LinkedIn, and email. Draft the phased plan, produce the launch materials, and recap ROI by channel after it ends. Ask me what you need before you start.
Swap in your goal, audience, budget window, and channels.
What is Campaign Brief?
It plans a campaign in phases (warm-up, peak, long-tail), each with a KPI, then produces the copy, social cards, and UTM-tagged landing page to match. It tracks daily progress across channels while the campaign runs and recaps real ROI by channel after, leaving the budget split to you.
What it does
Any chatbot drafts a campaign plan once. Helio runs it as a standing job — from your context, kept current, delivered to you.
| Owns the job, not just the plan | It plans the phases, produces the materials, tracks the daily run, and recaps ROI once the campaign ends. |
| Runs again without starting over | Once saved, the next campaign runs the same phased process on a schedule or trigger you set. |
| Works from your context | It pulls goal, audience, and budget from Notion and reads live numbers from PostHog or GA. |
| Keeps itself current | When your channels or KPIs change, it updates the workflow and remembers your past campaigns. |
| Lands where you work | The daily rollup and the ROI recap arrive in Slack, Lark, or email. |
Three things it gets right
Materials, not just a plan
It produces the copy, social cards, and a UTM-tagged landing page, so the plan ships with what it needs.
Watched every day it runs
A progress rollup across every channel lands daily while the campaign is live.
ROI from real numbers
The recap pulls from PostHog or GA and reports results by channel and material, with a note on what to reuse.
What Campaign Brief connects to.
Questions
- Does it just write a headline idea, or a real executable plan?
- A real plan — phased actions with KPIs per phase, plus the actual materials (copy, social cards, a UTM-tagged landing page) produced to match, all synced to one board.
- Do I have to check on the campaign every day myself?
- No — while it's live, you get a daily progress rollup across every channel in the plan, so you're not the one pulling the data by hand.
- Does the ROI recap use made-up numbers?
- No — the recap pulls from your connected analytics source (PostHog / GA) and reports real results by channel and material, not an estimate dressed up as a result.
- Can it help decide the budget split across channels?
- It reports which channel and material actually performed, which is the input you need for that call — but the budget decision itself stays yours.
Plan, run, and recap a campaign — for real.
Give Helio the goal and audience — it plans the phases, produces the materials, and recaps real ROI after.
Ask about this automation