Brand Kit
helio / brand-identityTell it what the product is, who it's for, and the feeling you want. Your AI teammate produces naming, slogan, color direction, and a full guideline — then keeps every asset on-brand.
Turn this positioning line into a brand: "a calm budgeting app for freelancers who hate spreadsheets." Produce naming candidates with the reasoning behind each, a slogan, visual keywords, and a color direction, then build a full guideline I can generate on-brand assets from. Ask me what you need before you start.
Swap in your own positioning line and who it's for.
What is Brand Kit?
A teammate that turns a positioning line into naming, slogan, color direction, and a full brand guideline, then generates on-brand assets from it. It checks colors and type against the guideline before delivery, and flags anything off-brand instead of shipping it.
What it does
Any chatbot names a product once. Helio runs it as a standing job — from your context, kept current, delivered to you.
| Owns the job, not just the naming | It produces the guideline and first assets, then owns the on-brand check on every asset after, not only the first draft. |
| Runs again without starting over | The confirmed guideline is saved. Each new asset request runs against it instead of restating the brand from scratch. |
| Works from your context | It builds guideline documents and asset templates in Figma and keeps the guideline in your Notion as the reference. |
| Keeps itself current | When the guideline changes, later assets are checked against the new rules, no re-teaching the colors and fonts. |
| Lands where you work | The naming, guideline, and asset batch arrive in Slack, Lark, or email. You don't open Helio to review them. |
Three things it gets right
Checked against the guideline
Colors and type are verified against the confirmed guideline before delivery, so a new card can't drift a shade off-brand.
Several names, each with reasoning
Naming comes as multiple candidates, each with the thinking behind it, so you choose between real options.
Off-brand flagged, not shipped
A request that would break the guideline is raised before delivery instead of shipped silently.
What Brand Kit connects to.
Questions
- Does it design a logo itself?
- It produces naming, slogan, color, and visual direction. For a final logo mark, it hands off a clear brief and direction to a designer or a specialized tool rather than claiming to be a logo designer itself.
- How does it keep later assets on-brand?
- It checks every new asset request against the confirmed guideline before delivery, and flags anything that would drift from it.
- Can it work from an existing brand instead of starting fresh?
- Yes — give it your existing guideline and it produces new assets against that instead of proposing a new identity.
- What if we want multiple naming directions to choose from?
- It produces multiple candidates with the reasoning for each, rather than committing to a single option upfront.
Get a brand identity your team can actually use.
Give Helio your positioning — it produces the naming, the guideline, and the first batch of on-brand assets.
Ask about this automation