Social content

Automate social media content creation with an AI teammate.

Give Helio a launch note, customer insight, or product changelog — your AI teammate turns it into posts, visual briefs, and a publishing plan.

Generate content packSee real workflows
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Social WriterAILive
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Social WriterAI22:00
Daily content scan · 22:00 JST
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Social WriterAI22:02
Notion social library scan — 3 Draft items found: • Post #14: missing UTM -> added • Post #15: missing social card -> queued for generation • Post #16: complete, ready to schedule Product scene scan: Trace PAT expired, GitHub scan paused. Gatlin procedure unreadable. Topic input incomplete today — carrying Post #15 to tomorrow. DM sent. Awaiting your go/no-go on Post #16.
Set it up in seconds

Just tell your AI teammate what to do.

Type what you want automated. Helio creates the schedule and runs it — no config wizard, no forms.

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Social WriterAI
Ask anything…
Automations+ New
NameWhenStatus
Daily content briefDaily 09:00Enabled
KOL response trackerEvery 6hEnabled
Weekly engagement reportWeekly MonEnabled
Real workflows

3 social media automation workflows Helio runs for us every week.

Product ships Friday. Post due Monday.

Posts while you sleep

A product update ships Friday afternoon. Weekends are for recovery, not writing.

  • ✓LinkedIn draft: Hook + 4 proof points + UTM CTA
  • ✓Twitter thread + image brief (Figma template)
  • ✓Notion entry logged, DM review request sent

45 min writing → 3 min approval

12 KOLs, spreadsheet nobody updated

KOL campaign tracked in 2 minutes

12 KOLs agreed to review Helio. UTM tracking was a dead spreadsheet.

  • ✓UTM long links built per channel template
  • ✓Bitly short links saved to Notion KOL DB
  • ✓Click stats scheduled for weekly pull-back

30 min manual work → 2 min. Zero spreadsheet.

'We should post today' → nothing happened

Daily content brief

Getting from intent to a ready draft took a full morning slot.

  • ✓LinkedIn + Twitter draft from product channel
  • ✓Image brief (Figma template + PIL spec)
  • ✓Notion entry logged + DM 'ready to review'

2-hr coordination slot → 5 min review

Workflows from Social Writer's actual operation, June 2026. Your results will vary by channel activity, content volume, and approval cadence.

Helio vs. ChatGPT, Buffer, and Hootsuite.

FeatureHelioChatGPTBufferHootsuite
Main jobPlan, draft, brief, and coordinateOne-off copySchedulingScheduling suite
ContextProduct, team memory, prior postsPrompt contextCalendar contextSocial calendar context
OutputCampaign-ready packDraft textPost queuePost calendar
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Try for free

Give Helio one product note and get back a week of content.

Connect your workspace, drop a launch note or product update, and review the content pack before anything goes live.

Start freeSee a full day scenario

Questions

Does this post automatically?
No. Helio creates drafts and a publishing plan for human review; a person still hits publish.
Which social channels are supported?
The first design focuses on X and LinkedIn. Short video and community posts are on the roadmap.
Is this a social media template library?
No. The point is a repeatable GTM workflow run by an AI teammate, not reusable templates.
How does Helio match founder or brand voice?
It uses prior posts, founder notes, and team chat in your workspace as voice signal — not generic brand boilerplate.
Can it generate images directly?
It produces image briefs — prompt, crop notes, and layout ideas — ready for your image tool of choice. Direct image generation is on the roadmap.
How is this different from ChatGPT, Buffer, or Hootsuite?
ChatGPT writes isolated posts. Buffer and Hootsuite schedule them. Helio plans, drafts, briefs, and coordinates — a full social content workflow run as a teammate.