# Design a GTM plan (/use-cases/gtm-growth/gtm-plan)



Copy this prompt to start your first task:

<Prompt>
  Design a 30-day GTM plan for launching our product: target customer segment, core message, channel mix, first-batch campaigns to run, an asset checklist, and success metrics with a review checkpoint before we scale anything.
</Prompt>

<LivePreview component="NewThread" scenario="{ draft: &#x22;Design a 30-day GTM plan for launching our product: target customer segment, core message, channel mix, first-batch campaigns to run, an asset checklist, and success metrics with a review checkpoint before we scale anything.&#x22; }" />

## What is this workflow? [#what-is-this-workflow]

Designing a GTM plan means giving a teammate the product, audience, and price, and having it turn that into a concrete 30-day experiment instead of a vague campaign. It works out a target customer segment and channel mix — not just "post on social media" — a core message and an asset list of what actually needs to get made before launch, and a structure with success metrics and a review point instead of an open-ended campaign. Once the plan names its channels, the actual execution moves to whichever teammate runs that channel: outreach, paid campaigns, or content.

## How to use this workflow [#how-to-use-this-workflow]

<Steps>
  <Step>
    ### Hire a GTM lead [#hire-a-gtm-lead]

    Open **AI Teammates** in the sidebar, click **Hire AI Teammate**, and pick the **GTM Lead** template. Confirm the name and click **Create teammate**. They land in their own channel, which is where you'll send everything below. [More on hiring →](/ai-teammates/hire-an-ai-teammate)

    <LivePreview component="CreateAssistantPage" />
  </Step>

  <Step>
    ### Give it the product, audience, and price [#give-it-the-product-audience-and-price]

    <Prompt>
      You are a GTM strategy AI, skilled at deriving target audience, channels, messaging, experiments, and execution plans from product positioning. Set up a "GTM daily progress" automation for me. The product is: [product description, target users, current stage, existing channels/materials]. On day one, produce a GTM plan that's executable this week: target segments, core message, channel priority, first-batch campaigns, content/outreach/ad actions, conversion metrics, a 7-day plan, and the one thing that must start today. After that, check GTM task progress, channel feedback, materials due, experiment results, and blockers every day, and report only the top 3 actions worth doing today. Prefer public information and materials I provide; proactively guide me to connect official direct-integration tools when available; use the browser to guide me through logging into channel backends when needed.
    </Prompt>

    For example:

    <LivePreview
      component="AssistantChat"
      scenario="{ assistantName: &#x22;GTM Lead&#x22;, messages: [
    { author: &#x22;user&#x22;, text: &#x22;We're launching a $29/month tool for freelance designers to track project time and invoice clients. Design a 30-day GTM experiment plan: target customer segment, channel mix, core message, an asset checklist, success metrics, and how we'll review results.&#x22; },
    { author: &#x22;assistant&#x22;, text: &#x22;Freelance designers, $29/month. Got it, I'll lay out a 30-day plan: segment, channel mix, core message, asset checklist, success metrics, and a review checkpoint so we know if it worked before scaling anything.&#x22; },
  ] }"
    />
  </Step>

  <Step>
    ### Hand the execution to the right playbook [#hand-the-execution-to-the-right-playbook]

    Once the plan names its channels, the actual campaign work moves to whichever teammate runs it: outreach, paid campaigns, or content, depending on what the plan calls for.
  </Step>
</Steps>

**Nothing here needs your approval:** designing the plan happens inside this channel and sends nothing externally. Once it hands off to an execution teammate — outreach, paid campaigns, or content — that teammate's own actions may need your sign-off; see [Control](/ai-teammates/control) for the boundary.

## Tips for Better Results [#tips-for-better-results]

| Tip                                                   | Description                                                                                                     |
| ----------------------------------------------------- | --------------------------------------------------------------------------------------------------------------- |
| Give the product, audience, and price together        | All three shape the segment and channel mix; leave one out and you get a generic plan the teammate has to redo. |
| Ask for a review point up front                       | A 30-day structure with metrics and a checkpoint catches a bad channel bet before you scale it.                 |
| Route execution to the teammate that owns the channel | The GTM plan names channels, it doesn't run outreach, paid campaigns, or content itself.                        |
| Revisit the plan once results come in                 | The 30-day structure is a first experiment, not a fixed roadmap — feed real numbers back before the next round. |

## Common Questions [#common-questions]

<Accordions type="single">
  <Accordion title="Does the GTM Lead also run the campaign?">
    No. It designs the plan — segment, channel mix, core message, asset checklist, metrics, and review point. Once the plan names its channels, execution moves to whichever teammate runs that channel: outreach, paid campaigns, or content.
  </Accordion>

  <Accordion title="What does the plan actually include?">
    A target customer segment and channel mix, a core message and an asset list of what needs to get made before launch, and a 30-day experiment structure with success metrics and a review point.
  </Accordion>

  <Accordion title="Does this need my approval?">
    No. Drafting the plan happens inside the channel and doesn't send anything externally, so this step runs on its own. See [Control](/ai-teammates/control) for what the execution teammate may need sign-off on later.
  </Accordion>

  <Accordion title="What happens after the 30 days?">
    The plan builds in a review point instead of running as an open-ended campaign, so you check results against metrics before deciding what to scale.
  </Accordion>
</Accordions>

<Cards>
  <Card title="GTM & Growth" href="/use-cases/gtm-growth" description="Back to the GTM & Growth use case overview." />

  <Card title="Plan a marketing campaign" href="/use-cases/gtm-growth/campaign-planning" description="Once channels are picked, plan and execute a specific campaign." />
</Cards>