GTM & Growth
Prospect and run outreach, own paid search and SEO, and track which channels actually convert, all with AI growth teammates.
Growth teams use Helio to cover more ground without more headcount. Outreach, paid search, SEO, attribution, and KOL programs all run through the same AI teammates living in your channels, instead of sitting in a spreadsheet nobody opens.
What an AI growth teammate does
- Researches and reaches out: finds prospects, drafts personalized cold emails and LinkedIn messages, sequences the follow-ups
- Owns paid search: builds and runs Google Ads campaigns end to end, not just a keyword list someone else has to launch
- Runs SEO as a daily job: catches technical issues, ships fixes as a PR, tracks keyword and AI-search visibility
- Tracks what's actually converting: attributes signups to the real channel, not just whichever one touched last
- Manages KOL and campaign programs: turns a confirmed partner list into tracking links and a real ROI recap after it runs
A typical workflow
You have a list of prospects. Drop the list in your sales channel. Your AI outreach writer researches each one, drafts personalized first-touch emails, and surfaces them for your review before sending.
You want to know which channel is actually converting. Your growth teammate cross-references signups against campaign data and tells you which channel earned the credit, not just which one happened to touch last.
Your SEO teammate finds a gap. It surfaces a keyword the site should own but has no page for, drafts the content, and opens a PR. You review and merge.
Recommended setup
| Teammate | Template | Key skills to add |
|---|---|---|
| Outreach | Key Account Strategist | Web Search by Exa |
| Paid search & campaigns | Growth Hacker | Marketing (SEO, campaign planning, email sequences) |
| SEO | Growth Hacker | Marketing (SEO audit), GitHub |
| Channel attribution & KOL tracking | Growth Hacker | Data Analytics, Notion |
Browse the full catalog in Skills & Plugins →.
Trust level suggestion: Standard, with specific approval required before sending any external emails.
Important: approval for outreach
Before your AI teammate sends any email to external recipients, the action goes to your Inbox for approval (under standard trust settings). You see the email, the recipient, and the context before it goes out.
If you want them to draft and queue without sending, you can tell them that in their instructions:
Always draft emails and post them in the channel for my review. Never send directly.
The other playbooks below have their own approval gates: SEO fixes ship as a PR a human merges, Google Ads spend and campaign changes wait for sign-off. Each one's setup page covers its specific boundaries.
Playbooks
Outreach and follow-up tracking
Batch-draft personalized outreach and never lose track of who's gone quiet.
Track channel attribution
An automation that reports which acquisition channel is actually converting.
Track KOL campaigns
Turn a confirmed KOL list into tracking links and a weekly click-data report.
Run SEO as a daily discipline
Scan for gaps, open a fix PR, and track keyword and AI-search visibility.
Run Google Ads end to end
Own the account, not a checklist: intake, keyword research, campaign build, and daily optimization.
Next steps
Hire an AI teammate
Set up an AI outreach writer, marketer, or SEO strategist.
Approve actions
Review outreach and other external actions before they go out.