Create brand guidelines
Turn a positioning line into naming, tone, and a guideline, then check every new asset against it before it ships.
Copy this prompt to start your first task:
What is this workflow?
Creating brand guidelines means giving a teammate a positioning line and having it come back with naming candidates — each with the reasoning behind it, not one locked-in choice — plus a slogan, visual keywords, and a color direction to react to. Once you confirm a direction, that becomes the standing guideline: every asset requested after that (social cards, banners, landing page sections) gets checked against it before it ships, with anything off-brand flagged instead of shipped quietly.
If a request would break the guideline (an off-palette color, a tone that doesn't match), the teammate flags it instead of shipping it silently. Correct this in Give instructions if it keeps missing the same thing.
How to use this workflow
Hire a brand strategist
Open AI Teammates in the sidebar, click Hire AI Teammate, and pick the Content Creator template, built for naming, voice, and messaging architecture. The default bio is generic positioning work. Replace it on the Profile step so it knows this job starts with naming options and ends with an enforced guideline:
Confirm the name and click Create teammate. They land in their own channel, which is where you'll send everything below. More on hiring →
Connect Notion
The confirmed guideline lives here as the standing reference every future asset gets checked against. Connect Notion →
Give it the positioning
Confirm the guideline, then ask for assets
Once you've picked a direction, that becomes the standing reference. Every future request (a social card, a banner, a landing page section) gets checked against it before it's handed back:
Nothing here needs your approval: confirming a guideline and checking new assets against it stays inside your workspace and Notion — nothing here publishes externally. See Control for what does pause for sign-off.
Tips for Better Results
| Tip | Description |
|---|---|
| Give a real positioning line up front | Vague input gets generic naming options. Name the audience and the feeling you want, and the directions come back sharper. |
| Confirm a direction before requesting assets | Only a confirmed direction becomes the standing guideline that future assets get checked against. |
| Connect Notion before you confirm | The guideline needs a place to live as the reference every future asset is checked against. |
| Correct repeat misses in Give Instructions | If the same off-brand issue keeps slipping through, fix it there instead of repeating the correction every time. |
Common Questions
Design
Back to the design use case overview.
Design a UI prototype
Spell out structure, states, and edge cases before anything gets built.
Design
Turn a positioning line or a feature brief into brand assets, prototypes, and interaction notes, then triage UI feedback into a same-day fix, with a human review before anything ships.
Design a UI prototype
Turn a feature brief into information architecture, a prototype, and interaction notes engineering can build from.