# Create brand guidelines (/use-cases/design/brand-guidelines)



Copy this prompt to start your first task:

<Prompt>
  Help me turn our product positioning into a brand guideline: naming ideas, tone of voice, banned phrasing, and a color/visual direction. Once I confirm a direction, check every new asset against it and flag anything off-brand before it ships.
</Prompt>

<LivePreview component="NewThread" scenario="{ draft: &#x22;Help me turn our product positioning into a brand guideline: naming ideas, tone of voice, banned phrasing, and a color/visual direction. Once I confirm a direction, check every new asset against it and flag anything off-brand before it ships.&#x22; }" />

## What is this workflow? [#what-is-this-workflow]

Creating brand guidelines means giving a teammate a positioning line and having it come back with naming candidates — each with the reasoning behind it, not one locked-in choice — plus a slogan, visual keywords, and a color direction to react to. Once you confirm a direction, that becomes the standing guideline: every asset requested after that (social cards, banners, landing page sections) gets checked against it before it ships, with anything off-brand flagged instead of shipped quietly.

<Callout type="info">
  If a request would break the guideline (an off-palette color, a tone that doesn't match), the teammate flags it instead of shipping it silently. Correct this in [Give instructions](/ai-teammates/give-instructions) if it keeps missing the same thing.
</Callout>

## How to use this workflow [#how-to-use-this-workflow]

<Steps>
  <Step>
    ### Hire a brand strategist [#hire-a-brand-strategist]

    Open **AI Teammates** in the sidebar, click **Hire AI Teammate**, and pick the **Content Creator** template, built for naming, voice, and messaging architecture. The default bio is generic positioning work. Replace it on the Profile step so it knows this job starts with naming options and ends with an enforced guideline:

    <Prompt>
      You turn a positioning line into brand foundations: naming candidates with the reasoning behind each, a slogan, visual keywords, and a color direction to react to. Once a direction is confirmed, that becomes the standing guideline. Every asset requested after that (social cards, banners, landing page sections) gets checked against it before it ships, and anything off-brand gets flagged instead of shipped quietly.
    </Prompt>

    Confirm the name and click **Create teammate**. They land in their own channel, which is where you'll send everything below. [More on hiring →](/ai-teammates/hire-an-ai-teammate)

    <LivePreview component="CreateAssistantPage" scenario="{ focus: &#x22;profile&#x22;, initialState: { start: &#x22;template&#x22;, templateRef: &#x22;@helio/content-writer&#x22;, name: &#x22;Content Creator&#x22;, bio: &#x22;You turn a positioning line into brand foundations: naming candidates with the reasoning behind each, a slogan, visual keywords, and a color direction to react to. Once a direction is confirmed, that becomes the standing guideline. Every asset requested after that (social cards, banners, landing page sections) gets checked against it before it ships, and anything off-brand gets flagged instead of shipped quietly.&#x22; } }" />
  </Step>

  <Step>
    ### Connect Notion [#connect-notion]

    The confirmed guideline lives here as the standing reference every future asset gets checked against. [Connect Notion →](/connect/connect-tools-to-ai-teammates)

    <LivePreview component="AssistantIntegrations" />
  </Step>

  <Step>
    ### Give it the positioning [#give-it-the-positioning]

    <Prompt>
      We're launching [product] for [audience]. The feeling we want is [tone], not [tone to avoid]. Propose a few naming directions with your reasoning, a slogan, and a color direction.
    </Prompt>

    <LivePreview
      component="AssistantChat"
      scenario="{ assistantName: &#x22;Content Creator&#x22;, messages: [
    { author: &#x22;user&#x22;, text: &#x22;We're launching a budgeting app for freelancers called Ledger. It's for solo founders who hate spreadsheets. The feeling we want is calm and trustworthy, not corporate. Propose a few naming directions with your reasoning, a slogan, and a color direction.&#x22; },
    { author: &#x22;assistant&#x22;, text: &#x22;Calm and trustworthy, not corporate. Got it: I'll bring a few naming directions with the reasoning behind each, a slogan option per name, and a color direction that backs off anything that reads too corporate.&#x22; },
  ] }"
    />
  </Step>

  <Step>
    ### Confirm the guideline, then ask for assets [#confirm-the-guideline-then-ask-for-assets]

    Once you've picked a direction, that becomes the standing reference. Every future request (a social card, a banner, a landing page section) gets checked against it before it's handed back:

    <Prompt>
      Using our confirmed brand guideline, draft three social card templates for the launch announcement.
    </Prompt>
  </Step>
</Steps>

**Nothing here needs your approval:** confirming a guideline and checking new assets against it stays inside your workspace and Notion — nothing here publishes externally. See [Control](/ai-teammates/control) for what does pause for sign-off.

## Tips for Better Results [#tips-for-better-results]

| Tip                                          | Description                                                                                                                |
| -------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------- |
| Give a real positioning line up front        | Vague input gets generic naming options. Name the audience and the feeling you want, and the directions come back sharper. |
| Confirm a direction before requesting assets | Only a confirmed direction becomes the standing guideline that future assets get checked against.                          |
| Connect Notion before you confirm            | The guideline needs a place to live as the reference every future asset is checked against.                                |
| Correct repeat misses in Give Instructions   | If the same off-brand issue keeps slipping through, fix it there instead of repeating the correction every time.           |

## Common Questions [#common-questions]

<Accordions type="single">
  <Accordion title="Does the teammate lock in one name?">
    No. It proposes naming candidates, each with the reasoning behind it, so you choose the direction instead of reacting to a single locked-in choice.
  </Accordion>

  <Accordion title="Where does the confirmed guideline live?">
    In Notion, once you've connected it. That's the standing reference every future asset gets checked against.
  </Accordion>

  <Accordion title="What happens if a new asset doesn't match the guideline?">
    It gets flagged instead of shipped quietly — an off-palette color or a tone that doesn't match gets called out, not passed through.
  </Accordion>

  <Accordion title="What if it keeps missing the same brand rule?">
    Correct it in [Give instructions](/ai-teammates/give-instructions) so the fix sticks instead of repeating the same correction each time.
  </Accordion>

  <Accordion title="Which teammate template should I use?">
    The Brand Strategist template — it's built for naming, voice, and messaging architecture.
  </Accordion>
</Accordions>

<Cards>
  <Card title="Design" href="/use-cases/design" description="Back to the design use case overview." />

  <Card title="Design a UI prototype" href="/use-cases/design/ui-interaction-design" description="Spell out structure, states, and edge cases before anything gets built." />
</Cards>